Whether you’re a marketing pro or a small business owner, there’ll be times when you’re blinded by the miasma of the shiny new thing on the marketing block.

Only the guiding principles of good design and branding can lift the fog.

Remember, “Styles come and go. Good design is a language, not a style.” – Massimo Vignelli

So we’ve curated a list of 23 powerful design and branding quotes that’ll restore your 20/20 vision and inspire creative thinking:

Design & Branding Quotes

  1. “Brand is the story. Design is the storytelling.”
    Susan Sellers

Brand is the story

  1. “Maximum meaning, minimum means.”
    Abram Games
  2. “The definition of an expert is someone who knows what not to do!”
    Charles Willson
    – Art Webb

If you make everything bold...

  1. “I am always doing that which I cannot do, in order that I may learn how to do it.”
    Pablo Picasso
  2. “Creativity is contagious. Pass it on.”
    Albert Einstein
  3. “Design is thinking made visual.”
    Saul Bass

Design is...

  1. “You create a credible brand by staying true to who you are.”
    – Hillary Sawchuk
  2. “Simplicity is the ultimate sophistication.”
    Leonardo da Vinci
  3. “Your brand is a story unfolding across all customer touchpoints.”
    – Jonah Sachs

Simplicity is...

  1. “Design adds value faster than it adds costs.”
    Joel Spolsky
  2. “The value of an idea lies in the using of it.”
    Thomas Edison

The value of an idea...

  1. “Bridge the gap between seeing and understanding.”
    Milton Glaser
  2. “Creativity takes courage.”
    Henri Matisse
  3. “Design to communicate, not just decorate.”
    Tony Stanton

Design to communicate...

  1. “Curiosity about life in all its aspects, I think, is still the secret of great creative people.”
    – Leo Burnett
  2. “If you think good design is expensive, you should look at the cost of bad design.”
    Ralf Speth
  3. “Styles come and go. Good design is a language, not a style.”
    Massimo Vignelli

Styles come and go...

  1. “Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.”
    Nicholas Negroponte
  2. “Simplicity is about subtracting the obvious and adding the meaningful.”
    – John Maeda
  3. “Whitespace is like air: it is necessary for design to breathe.”
    Wojciech Zieliński

Whitespace is like air...

  1. “The time it takes to make a decision increases as the number of alternatives increases.”
    William Edmund Hick
  2. “You don’t think your way to creative work. You work your way to creative thinking.”
    George Nelson



Technology and tactics may change over time but the principles of effective design are timeless.

We hope these inspirational and thought-provoking quotes have given you ideas about how to improve the design and branding of your marketing campaigns…

… And clarity on what good design looks like.

Take our free Brand Audit Quiz to find out how strong your brand is and what you can do to strengthen it.

If you liked these quotes, you may also like: 26 inspiring quotes for start-ups & entrepreneurs