Answer: Branding touchpoints are the communication points where customers come into contact with your brand (pre-purchase, post-purchase and after-sale). People form perceptions about your brand based on their experience at these touchpoints.
For example – website, social media, blog, video, email, telephone, letter, brochure, business card, leaflet, proposal, networking, presentation, point of sale, vehicle, signage, customer service.
Branding touchpoints are also the communication points where your employees and suppliers come into contact with your brand.
For example – recruitment, HR, finance, internal communications, staff conference, signage, stationery, office environment.
The ‘seven points of contact marketing’ rule states that people need to be exposed to branding touchpoints seven times before they will be ready to purchase from you, so it is important that your touchpoints are working for and not against you.