Whether you are a marketing pro or a small business owner, there will be times when you are blinded by the miasma of the shiny new thing on the marketing block.

Only the guiding principles of good design and branding can lift the fog.

Remember, “Styles come and go. Good design is a language, not a style.” – Massimo Vignelli

So I have curated a list of 23 powerful design and branding quotes that will restore your 20/20 vision and inspire creative thinking:

Design & Branding Quotes

  1. “Brand is the story. Design is the storytelling.”
    Susan Sellers

Brand is the story

  1. “Maximum meaning, minimum means.”
    Abram Games
  2. “The definition of an expert is someone who knows what not to do!”
    Charles Willson
  3. “IF YOU MAKE EVERYTHING BOLD, NOTHING IS BOLD.”
    – Art Webb

If you make everything bold...

  1. “I am always doing that which I cannot do, in order that I may learn how to do it.”
    Pablo Picasso
  2. “Creativity is contagious. Pass it on.”
    Albert Einstein
  3. “Design is thinking made visual.”
    Saul Bass

Design is...

  1. “What makes you different or weird, that’s your strength.”
    Meryl Streep
  2. “Simplicity is the ultimate sophistication.”
    Leonardo da Vinci
  3. “Your brand is a story unfolding across all customer touchpoints.”
    – Jonah Sachs

Simplicity is...

  1. “The empty spaces are the most important aspect of a typeface.”
    Adrian Frutiger
  2. “The value of an idea lies in the using of it.”
    Thomas Edison

The value of an idea...

  1. “Bridge the gap between seeing and understanding.”
    Milton Glaser
  2. “Creativity takes courage.”
    Henri Matisse
  3. “Design to communicate, not just decorate.”
    Tony Stanton

Design to communicate...

  1. “Curiosity about life in all its aspects, I think, is still the secret of great creative people.”
    – Leo Burnett
  2. “If you think good design is expensive, you should look at the cost of bad design.”
    Ralf Speth
  3. “Styles come and go. Good design is a language, not a style.”
    Massimo Vignelli

Styles come and go...

  1. “Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.”
    Nicholas Negroponte
  2. “Simplicity is about subtracting the obvious and adding the meaningful.”
    – John Maeda
  3. “Whitespace is like air: it is necessary for design to breathe.”
    Wojciech Zieliński

Whitespace is like air...

  1. “The time it takes to make a decision increases as the number of alternatives increases.”
    William Edmund Hick
  2. “You don’t think your way to creative work. You work your way to creative thinking.”
    George Nelson

Conclusion

 

Technology and tactics may change over time but the principles of effective design are timeless.

I hope these inspirational and thought-provoking quotes have given you ideas about how to improve the design and branding of your marketing campaigns…

… And clarity on what good design looks like.

 

Which quote resonated with you the most? Let me know in the comments.

Despite what most people think, 40 something email marketing hasn’t been put in a corner while its young social media cousin dominates the marketing dance floor.

On the contrary, it’s been having the time of its life, taking a run and a jump into the arms of TOM (top of mind) customer engagement and a lift in ROI.

Adestra’s Email Marketing Census reported that 73% of companies agree that email marketing consistently delivers ‘excellent’ to ‘good’ ROI.

Yet so many small businesses focus their energy on busting moves with social media, itching to win the vanity trophy in the ‘SME with the most # likes, # followers and # connections’ competition and forget about email marketing altogether.

These social media trophies sparkle, attract attention and generate interest in your business, but they don’t contain a magic genie that will bring forth a constant flow of new customers every time you polish it.

If only that were true!

I invite you to punch your dance card with social media and email marketing. To lead your followers through a ‘know, like and trust’ social media salsa with a side step of email marketing tango.

And I’m not talking about those one-way conversation, salesy broadcast emails where every other sentence starts with a ‘we.’ No, I’m talking about emails that your customers will want to open.

Emails that are personal, relevant and valuable.

That follow the 80/20 content marketing rule of 80% tailored around the interests of your target market and 20% directly promoting your product or service.

Adobe’s Consumer Email Survey reported that 61% of respondents prefer brands to contact them via email and that marketing emails should be less about promotions and more about providing information.

Don’t be a wallflower. Step into the spotlight with email marketing and build an audience of fans that put you ‘top of mind’ when they’re ready to buy your product or service.

Need help getting into the rhythm of email marketing? Contact us.